Utah's First Family of Performance Automobiles

By any measure, the Strong car dealerships are Utah institutions. The rich and fascinating story began with Leroy Hobson Roy Strong back in the early 40s, and the Strong family has built a reputation for automotive retail innovation ever since. We have the distinction of operating the longest, continuous-running import auto business in the state; we established the first VW/Porsche/Audi franchises in Utah; we have operated from downtown Salt Lake City since the early 1940s; we have one of the highest average employee tenures of any auto dealerships in the state; and the highest average customer tenures; and we consistently post among the highest customer satisfaction scores not just in Utah, but in the nation.

That's a lot of firsts for one family-owned enterprise to achieve in just three generations, but were proud to enjoy such a positive reputation with clients and staff, alike.


So we've summed up the Strong Auto Group brand as:

Utah's First Family of Performance Automobiles.

We dedicate ourselves to upholding and strengthening that position as we move into our fourth generation of family ownership and management. You can expect to experience this promise across all of our dealerships and retail operations.